User guide - LA Operation Lifesaver Forums

A discussion board is a Web-based software application that enables people to discuss issues, share ideas, collaborate, ask and answer questions, tally opinion, announce events, and share pictures and files.

Users can post text, pictures or files, and reply to other posts. Posts are organised in groups, forums, topics and threads.

Groups and forums are set up by administrators. A forum is essentially an area of the board based on one subject. A group is a collection of similar forums. Forums can be set up differently. Some forums are for reading only. Some forums allow anonymous posts as well as posts from users who are signed-in. Some forums require users to sign in before the forums can be accessed. Some forums only allow new topics from a specific list of users. Some forums are restricted to a specific list of users. Some forums require a subscription. Some forums are moderated, or in other words, moderators can edit or delete posts made by others. Some forums are screened, or in other words, posts are checked by moderators before they are displayed. Some forums allow certain types of topics; others allow every type of topic. A forum can be displayed as a list of topics; or if the forum only contains blogs, as a blog; or if the forum only contains events, as a calendar; or if the forum only contains pictures, as a picture gallery; or if the forum only contains files, as a file share.

Topics and replies are posts made by users. A topic is a single discussion, blog, statement, question, poll, event, picture or file. A topic can have one or more threads. A thread is regarded as a sequence of replies. A reply is any post within a topic other than the topic starter. A reply can be a reply to the topic starter or a reply to another reply.

1.2. What is Active Data Online Discussion Board?

Active Data Online Discussion Board is an advanced, n-tier, database-driven discussion board from Active Data Online Pty Ltd. Discussion Board can manage large online communities, discussion forums, blogs, social networks, collaborative workspaces, knowledge-bases, file shares, customer support centers, workgroup calendars, picture galleries, classifieds, and more. The system runs on the Microsoft .net 2.0 platform and supports Microsoft SQL Server, Microsoft Access, Oracle 10g, MySQL, and PostgreSQL relational databases.

2. Navigation

2.1. How do I find my way around?

At the top left hand side of the screen is the board's title or logo. Clicking on it will return you to the front page of the board.

At the top right is a link to the statistics page, from where you can see a summary of the board's activity.

The main navigation area is towards the top of the screen in the form of four tabs: forums, daily posts, users and help. Each tab will lead you into a different part of the board.

The forums tab pane is the main area, where posts are organised in groups, forums and topics. From here, you can enter into individual forums and topics, and post new topics and replies.

The daily posts tab pane is a daily blog of what's new on the entire board. It shows every publicly viewable post, organised chronologically and grouped by day. Topics and replies of restricted access forums and subscriptions-based forums are not displayed. There is a calender on the top right of the screen. Clicking on a date will open up the posts made at the date. The dates on the calendar with posts are marked in gray, and the selected date is marked in yellow. Each post is presented as an excerpt and with a link to the post in the forums section of the board.

The users tab pane presents information on the users of the board. There is a display of five random users with profile images (if there are at least five users in the system with profile images), a search engine of users by username or ID, and several lists of users, namely: most hours online, most posts, most friend links, newest, most recent online.

The help tab pane is the user guide. You can read it from start to end, jump to individual sections or sub-sections, or use the search engine at the top of the screen to find specific words or phrases.

Immediately underneath the four tabs, you will find a description of your location. If you are in a forum, you will see the group name followed by the forum title. If you are in a topic, you will see the group name, then the forum title, and then the topic title. If you are in the daily posts section, you will see the date you are viewing. If you are in the users section you should be able to see precisely where within the users section you are in. And so on.

If you are signed-in, you can find user, moderator and admin tools on the left of the screen. If you do not have moderator or administrator rights, you won't have the moderator or admin links.

Beneath the user, moderator and admin tools, occassionally, you will find topic recommendations made by the system (driven by an AI algorithm) based on the content of the topic that you are reading, your topic bookmarks, or the topic ratings you have made.

3. User registration and sign-in

3.1. How do I register and sign in?

When you first open up the application, if you find yourself registered and signed-in, then the system has been configured to authenticate users via Windows authentication and both registering and signing in are automatic.

If you can't see a sign in box on the left of the screen and you are not registered and signed in automatically, then the system has been configured to authenticate users via an external application, and you must register and authenticate over there before coming to the board.

If you can see a sign in box, then the system has been configured to use forms authentication and you must register and sign in manually. In this case, to register, click on register as a new user underneath the sign in box, read the terms of use, check I agree, enter a username that you would like to use of between 1 and 25 characters, enter a password of up to 20 characters, enter your email address and press register. As part of the registration process, the system sends to you a confirmation email asking you to click on a link in the email. This serves to validate the email address you have provided and to verify that the email address is in fact yours. When you click on the link in the email, an account will be created for you. If the system has been set up to require users to be vetted, an administrator must approve your application before you can start to use your account. If not, you can start to use your account immediately. Once you have an account, to sign in, go to the sign in area, enter your username and password and press sign in.

3.2. How do I sign in automatically?

If the system is using Windows authentication, you will sign in automatically everytime you start the application.

If the system is using forms authentication, you can automate the sign in process by selecting the remember checkbox before pressing the sign-in button. Thereafter, you will be authenticated automatically when you start the application. Automatic sign in uses cookies. Your browser must be able to accept and store cookies.

3.3. If I have forgotten my password, how can I sign in?

If the system is using forms authentication and you have forgotten your password, you can request a new password. The new password will be generated randomly and it will be sent to you via your registered email address. If you do not use the new password the next time you try to sign in, the new password will be discarded and the old one restored. This prevents other users from triggering a new password for your account without your knowledge or approval.

3.4. Why does the system ask me to wait a while before trying to sign in again?

If the system is using forms authentication and you mistype your password and fail to sign in, and this happens several times, then as a security measure the system will prevent you from trying further for fifteen minutes. This mechanism protects user accounts from brute force attacks.

3.5. I can't seem to sign in. My account has been blocked What can I do?

Your account may have been suspended by administrators for breaching the terms of use. You won't be able to use your account. You can try contacting the administrators to ask them if the suspension can be lifted.

4. User settings

4.1. How can I change my email address?

Sign in, go to change settings, change your email address and press save. The system will send a confirmation email to you via the new email address. Click on the link in it and the system will change your existing email address to the new one.

4.2. Can I prevent my email address from being displayed?

Yes. The option is in change settings.

4.3. Can I switch private messages off?

Yes. The option is in change settings. If you have switched private messages on, you can also get the system to notify you by email when you receive a new private message. The option to do so is immediately underneath.

4.4. Can I opt out of the administrative mailing list?

Yes. The option is in change settings.

4.5. Can I be notified by email when someone replies to a post I've made?

Yes. The option is in change settings.

4.6. Which timezone is the system using? Can I view all dates and times in my timezone?

The default timezone of the board is set by the administrators. Individual users can configure the system to display dates and times in their own timezones, which may be plus or minus several hours UTC. Aside from timezone, you can also configure dates and times to read in a particular format.

4.7. Can I post material in a font and colour different from the default font and colour?

Yes. If fonts are permitted by the administrators, a font type and a colour dropdown list will be visible underneath the text editors of the system. Selecting a font type and colour will cause your post to be rendered in the selected font and colour. If you would like use a particular font and colour everytime, you can set the default font and colour through user settings.

4.8. Can I configure the default topic filter, sort type, view and page size?

Yes. The default topic filter, sort type, view and page size can all be set in user settings.

5. User profile

5.1. What is a user profile?

A user profile is a summary of a user.

A profile contains statistics on the user such as the start date, the last sign in date, the last activity date, the total hours spent online, the number of posts, the number of private messages, the number of guestbook entries, and the number of friend links.

A profile may or may not contain pictures, biographical details, a Website link, and information on likes and dislikes, interests, occupation, location, and so forth. Discussion Board's profile fields are not embedded in the system. All profile fields are set up by administrators. Users do not have to fill in any of the fields. If an administrator edits or removes a profile field, all entries for the field in question will be discarded.

A profile also contains a guestbook, where passers-by and friends can say hello and post other publicly viewable comments.

Moreover, a profile contains friend links and links to users with similar profiles.

As a rule, only users who are signed-in can view user profiles.

5.2. Can I use a signature in my posts?

No. The system does not support signatures, because signatures tend to be used for spam, and signatures add clutter and distract users from the content of posts. If you would like to display your homepage or your favourite quote, that is to say, material that you might normally put in a signature, you can include these in your profile, if it is permitted by administrators.

5.3. Can I upload an avatar?

No. The system does not support avatars, because avatars add clutter and distracts users from the content of posts. Instead of avatars, Discussion Board supports profile pictures, so if pictures are permitted by administrators, you can post your picture or logo in your profile page.

5.4. Can I upload pictures? Can I change the pictures I've uploaded?

Yes. You can upload a main profile picture and, if permitted by administrators, several additional profile pictures -- the number, file type and file size are set by administrators. You can edit your pictures by removing existing pictures and adding new ones. A profile picture can be of any dimension except less than 200 pixels by 200 pixels. Where necessary, pictures are resized, cropped and thumbnailed.

5.5. What is a guestbook? Can I post an entry in anyone's guestbook? Can I remove posts from my guestbook?

A guestbook is an area of a user profile page where visitors can leave publicly viewable remarks. Every user can make one entry in a guestbook. There's no limit to the number of entries that a guestbook can have. The entries of a guestbook can be removed by the user whose profile the guestbook is in.

5.6. What are friend links? How do I create a friend link? How do I vet friend link requests?

Friend links are two-way links between two users. A user who has a friend link with another user will have his or her profile page connected to the other user.

Friend links facilitate social networking and profile surfing. Users can discover friends of friends of friends, ad infinitum, and thus meet new people by way of other people.

A friend link can be established in two ways. The first is from within a user's profile page. If you would like to establish a friend link with an existing user, open the user's profile page and click on create friend link. This sends a request for a friend link to the said user, who must then approve the link before it is established in the system. The second way is to invite an unregistered user to become a registered user via the invite-a-new-user tool. If the user registers as a result of your invitation, a preliminary friend link is created and you must then approve the link before it is established.

Friend links are a part of a user's profile. The five friend links on a user's profile page are chosen randomly and may change everytime the page refreshes. To see all of the friend links of the current user, click on the all-friend-links link.

5.7. What are users with similar profiles?

In addition to friend links, the system will identify users with similar responses to enum-based profile fields and present a random subset of these users as links on the user profile page. This means it is possible to browse user profiles and discover users with similar interests, likes and dislikes, characteristics, and so on. The similar profiles feature is only available if the administrators of the board have set up one or more enum profile fields. An enum profile field is a field where users must choose an answer from a list of possible answers.

6. Postings

6.1. What is a topic?

A topic is a single discussion or statement within a forum. A topic may be a discussion, a blog, a statement, a quesstion, a poll, an event, a picture or a file. A topic may have one or more threads. A thread can be regarded as a single line of discussion, or in other words, a series of replies. A topic can be displayed in a linear view or a threaded view. A linear view is where posts are displayed in chronologically ascending or descending order. A threaded view is where posts are displayed according to threads within the topic. As per convention, the default order of a list of topics is by descending order of the most recent post. The system includes sorting and filtering options, so it is possible to sort and filter the list, and where the list is long traverse the pages of the list to discover less active or older topics. Finally, it should be noted that topics can be suspended or made read-only by administrators, and a forum can be set up to block all changes (edits and deletes) after a certain number of day.

6.2. What is a discussion?

A discussion is essentially a conversation. Users can reply to the discussion starter or to replies within the discussion.

6.3. What is a blog?

A blog is a diary-like entry with or without a picture. Unlike discussions, users cannot reply to replies. Instead users can only post comments against the blog entry. A blog picture can be of any dimension except less than 100 pixels by 100 pixels.

6.4. What is a statement?

A statement is similar to a blog, except users cannot post comments or replies at all. Statements can have a picture. A statement picture can be of any dimension except less than 100 pixels by 100 pixels.

6.5. What is a question?

A question is a text-only topic that seeks an answer. As with blogs, users cannot reply to a reply. Instead users can only reply to the question, or put differently, answer the question. Each user can only post one answer to a question. If a question is marked as answered by the user who asked the question, or by a moderator, the topic becomes read only and new answers cannot be posted.

6.6. What is a poll?

A poll is a close-ended question that tallies opinion. Each user can only vote once in a poll. The results of a poll are counted in real time and displayed in a bar chart.

6.7. What is an event?

An event is essentially a calendar entry, which can form the basis of a threaded discussion. Events are identified by date and time and can be categorised.

6.8. What is a picture?

A picture is a digital photograph, painting, drawing, graphic or image of any dimension greater than 200 pixels by 200 pixels. A picture can form the basis of a threaded discussion. The type of files that are acceptable and the maximum file size in bytes are both decided by administrators. To fit in the system, pictures are automatically resized, cropped and thumbnailed.

6.9. What is a file?

A file is a binary or text computer file. A file can form the basis of a threaded discussion. A file can be a program, a document, or a data file. The type of files that are acceptable and the maximum file size in bytes are both decided by administrators. Files are not scanned by the system for viruses or the like. Users should be careful when opening files from unknown sources.

6.10. What is a reply?

A reply is a post within a topic. A reply can be a reply to the topic starter or a reply to a reply.

6.11. How do I post something?

If you would like to post a new topic, find your way into the forum where you would like to post, and click on the type of topic that you would like to post to open the editor: Discussion, Blog, Statement, Question, Poll, Event, Picture or File. Some forums are restricted to only one or a few of the topic types. Others allow all topic types. Once you've opened the editor, enter the topic header and then the topic itself, which may be text, or a file, or a combination of the two. If the system has been set up to allow fonts and you are entering text, you can choose a font and colour. If you do, the text in the main textbox changes to the selected font and colour. You can press clear to clear the fields if you have made a mistake and would like to start over. What's more, if the system has been set up to allow spell check, you can press spell check to get the system to identify possible mispellings. When you are ready to post, press the post button once. If the current forum has been set up to restrict the amount of text that can be entered and you have exceeded the limit, a message will appear informing you that you have exceeded the limit and must re-write. If you are posting a file or a picture and you are trying to post a file type that is not allowed by the administrators, or the file exceeds the maximum file size set up by administrators, a message will appear informing you that you have to try again.

If you would like to reply to a topic or to another reply, find your way to the post and click on the reply link underneath the post. Once again, if fonts are allowed, you can post the reply in a particular font or colour, or both. And, similarly to topics, if the forum has been set up to restrict the number of characters, and you exceed the limit, a message will appear reading that you must reduce the length of the reply.

6.12. What is the word count?

The system will count and display the number of words of every post that is text. The word count enables users to see at a glance the length of a post before reading it.

A word in the system is defined as a series of characters without a space.

6.13. Can I edit a post?

Yes if it is your post or if you are a moderator. Find your way to the post and click on the edit link underneath, edit the post and then press post. If the forum or the topic has since been made read only, it will not be possible to edit a post. If the forum has been set up to block changes after a certain number of days, and the said days have passed, the post cannot be edited.

6.14. Can I delete a post?

Yes if it is your post or if you are a moderator. Find your way to the post and click on the delete link underneath. If the forum or the topic has since been made read only, it will not be possible to delete a post. If the forum has been set up to block changes after a certain number of days, and the said days have passed, the post cannot be deleted.

6.15. Why has my post been edited or deleted?

A post -- topic and reply -- can be edited or deleted by either the user who made the post or a moderator. If your post has been edited or deleted by someone, it has probably been found to have breached the terms of use, or found to be spam or junk. When a post is edited or deleted, the name of the user who carried out the edit or delete will appear underneath the post, alongside the date and time of the edit or delete.

6.16. Why is it that sometimes my post doesn't appear immediately?

Some forums are screened -- that is to say, topics and replies are not presented until they are approved by a moderator. The screening process may take some time. It depends on how busy the moderators are. Of course, if a post is not approved, it won't appear at all.

6.17. What is anti-flooding? Why are some of my posts blocked?

"Flooding" a discussion board means making numerous, often similar posts over a short period of time. It is often done by spammers and users who want to mess up a discussion board.

The system has built-in anti-flooding measures. If anti-flooding is switched on by the administrators, the system will analyse every new text-based topic, reply and private message to determine if it has substantially duplicate content, if it is by the same user, and if it is within a short period of time. If the system decides that a post is a flooding attempt, it will block the post.

6.18. Why can't I access some forums?

Some forums are restricted and some forums require a subscription. Forum restrictions and subscriptions are set up by administrators.

Restricted forums are forums where the administrators must specify a list of approved users who can access the forum to read or post material. Everyone else will not be able to access the forum.

Subscriptions-based forums are forums where users must buy a subscription in order to access the forum to read or post material.

6.19. Why can't I post in some forums?

Some forums restrict new topics to a list of approved users. The list is set up by administrators. These forums have the attribute "closed topics".

6.20. Why is it that words in my posts are sometimes underlined with a double line and hyperlinked?

Discussion Board includes a built-in keyword advertising system. Individual forums can be set up by administrators to allow keyword ads. Users who buy keyword ads for a forum will have their ads embedded in a post when the keyword appears in the post. Ads comprise of a keyword, some text and a hyperlink to an external website. Ads are rendered as a double-lined hyperlink. When a user's mouse cursor is placed over the underlined word, the ad text will appear. Clicking on a keyword ad will lead the user to the ad's website.

6.21. Why is it that words in my posts are sometimes replaced by asterisks?

Discussion Board includes a built-in automatic word censorship system. Words that are deemed to be offensive or unacceptable by the administrators and have been flagged as censored words will be masked automatically by asterisks if the words occur in a post.

6.22. I find the font size too small. Can I make it bigger?

Yes. When you are reading a topic, there are two links towards the top of the page: larger and smaller. Clicking on larger will increase the size of the font. Clicking on smaller will decrease the size of the font.

6.23. What is a rating? Why is it useful to rate a topic? How do I rate a topic?

Some forums have been set up by administrators to permit topic ratings.

Every topic in a forum that permits topic ratings can be rated by users. Each user can only rate a topic once. A rating is a number between 1 and 5, where 1 is the lowest rating and 5 is the highest. Topic ratings are useful for highlighting good and bad topics. Topic ratings also contribute to the topic recommendations that the system will make to you as a user. You rate a topic simply by clicking on a star -- 1, 2, 3, 4, or 5 -- near the word rate when you are in the topic. Once you have rated a topic, the word rate disappears and the rating area displays the average ratings thus far in yellow stars.

6.24. I have found a post that appears to spam. How do I report it?

Underneath a post, you can sometimes see a link called spam. Click on it if you would like to report the post to moderators as spam. When you report a post, the post will appear in the moderating area. There, a moderator can see the post, the reason for the report and the user who reported it. A moderator can either approve the post, edit the post or delete the post. If the post is approved, the post cannot be reported again.

If a post contains a word that administrators have flagged as spam, the post will automatically appear in the moderating area as potential spam as soon as it is made.

6.25. I have found a post that appears to junk. How do I report it?

Underneath a post, you can sometimes see a link called junk. Click on it if you would like to report the post to moderators as junk. When you report a post, the post will appear in the moderating area. There, a moderator can see the post, the reason for the report and the user who reported it. A moderator can either approve the post, edit the post or delete the post. If the post is approved, the post cannot be reported again.

6.26. I have found a post that appears to breach the terms of use. How do I report it?

Underneath a post, you can sometimes see a link called bad. Click on it if you would like to report the post to moderators as a breach of the terms of use. When you report a post, the post will appear in the moderating area. There, a moderator can see the post, the reason for the report and the user who reported it. A moderator can either approve the post, edit the post or delete the post. If the post is approved, the post cannot be reported again.

6.27. I have found a post that I know someone might be interested in. How do I recommend it to that person?

Towards the bottom of the topic page is a link called email this topic. Click on it and enter the email address of the person to whom you would like to recommend the topic and press send.

6.28. What are bookmarks?

Bookmarks are references to topics that you would like to access quickly and conveniently. Everytime you post a new topic, it will be entered as a bookmark if it is not already in your list of bookmarks. Bookmarks are useful for keeping track of topics, particularly if the discussion board is very large and there is a lot of activity. Bookmarks also contribute to the topic recommendations that the system will make to you as a user. Bookmarks can be added and removed at any time. Each user can have up to 50 topic bookmarks. If you have reached the limit, new bookmarks cannot be added.

6.29. How do I preview a post without entering it?

You can preview a post on the front page or within a forum without actually opening up the post by placing your mouse cursor over the post's link. The preview will display an excerpt of the post.

6.30. How do I search for posts?

At the top of a forum (in the default forum view only), there is a search box. Enter one or more search terms and press search. The system will return topics in the current forum that contain the search terms. Searches are carried out in real time and directly against the database.

6.31. How do I keep track of topics that I have read?

If you are signed-in, the system will mark topics that you have read automatically as you read the topics. You can also mark an entire forum or the entire board as read. As new topics and replies appear, the posts will be displayed as unread posts until you read them or mark them as read.

6.32. How do I find posts that are new?

Aside from the marked read feature, you can find posts that are new via the daily posts tab. Daily posts is essentially a blog of what's new on the board. (Note that only publicly viewable posts are displayed.)

6.33. What is topic recommendations? How can I receive more recommendations?

Discussion Board includes several AI recommender agents, akin to amazon.com's.

As you read or view topics, the system will try to find topics with similar content and recommend it to you on the bottom left of the screen.

When you open your bookmarks, the system will try to find topics that might interest you based on the bookmarks that you have. If you have bookmarked a topic, the system assumes you have some interest in it. If another user has bookmarked the same topic, then possibly, your interests and the interests of the other user are similar. So the system will recommend topics that are in the other user's bookmarks list and not in yours.

When you are elsewhere, the system will try to find topics that might interest you based on the topic ratings you have made. If you have rated a topic 5 stars, the system assumes you like the topic. If another user has rated the same topic 5 stars, then chances are, your likes and the likes of the other user coincide. So the system will recommend topics that the other user has rated 5 stars and that you have not rated at all.

The recommendation algorithms are a form of artificial intelligence. The system will learn from you and adapt.

7. Moderating

7.1. I've been made a moderator of a forum. What do I have to do?

Moderators are users who can edit or delete posts made by other users. Moderators may also be required to screen new posts. Posts that breach the terms of use, posts that are spam, or posts that are junk should be edited or deleted.

8. Private messages

8.1. What are private messages?

Private messages are user-to-user messages that are viewed only by the sender and recipient. It is a system by which users can communicate with each other without revealing each other's email address on the site or in a message. This is useful because spam bots, phishers, and the like often go around the web searching web pages for email addresses.

Private messages are handled entirely within the system. Users can choose to receive an email notification when a private message arrives.

8.2. How do I identify new private messages?

Private messages that are new are in bold. Those that you have read are not in bold. Those that you have replied to have Y instead of N in the replied column.

8.3. Is there a limit to my private messages inbox? Do I have to remove old private messages?

No there is no limit. But private messages that are over one month old are deleted by the system automatically. This means there is no need to constantly remove messages from your inbox.

9. Credits, subscriptions and advertising

9.1. What are credits?

Credits is Discussion Board's currency. Credits are used to buy paid topics, forum subscriptions, or keyword ads, or any or all of the aforementioned.

One credit is equivalent to one cent USD.

Users buy credits via the system using PayPal.

9.2. What is PayPal?

PayPal is an Internet payments provider, owned by eBay.

Further information on PayPal, including membership, security and payment options, are available at their website, www.paypal.com.

9.3. What is a paid topic?

A paid topic is a topic that requires one or more credits for it to be posted.

Individual forums can be set up by administrators to require payment for topics. The price in credits of a topic is decided by administrators.

The system of paid topics can be used to host paid classifieds. A statements only forum with paid topics is essentially a classifieds area.

9.4. What is a forum subscription? Can I stop an existing subscription?

A forum subscription is a pass to access a subscriptions only forum.

Individual forums can be set up by administrators to require subscriptions. The price of a day's subscription is decided by administrators.

If there are forums that require subscriptions, users can buy one or more subscriptions and cancel their existing subscriptions. The subscription fee is collected as users access the forums on a day by day basis. So if a user has a subscription but does not have enough credits, the user will be blocked from the forum.

9.5. What is an advertisement? Can I buy an advertisement for any word? Can I stop an existing advertisement?

An advertisement is a hyperlinked keyword.

Individual forums can be set up by administrators to allow keyword ads. The price of a click-through is decided by administrators.

If there are forums that allow advertisements, users can buy one or more ads and cancel their existing ads. An ad requires a target forum, a keyword (a series of characters without a space), some ad text and a hyperlink. Everytime the keyword occurs in the target forum, the keyword will be underlined by a double line and hyperlinked. When a user's mouse cursor moves over the word, the ad text and hyperlink will appear. When a user clicks on a keyword ad, the user will be directed to the ad's website.

The ad system will record impressions, click-throughs and cost incurred. Ad buyers will be able to see the number of impressions, the click-throughs and the cost so far for every ad that is active. What's more, the system will only charge for unique click-through's. If the system decides that a click-through has come about from a person who has previously clicked on the ad, the click-through won't be recorded. This protects advertisers from fake click-through's.